watch the Hisense CES 2026 presentation stay

Hisense is mostly greatest identified for its budget-friendly electronics and home equipment, like TVs and fridges. Nevertheless, at CES 2025, the China-based firm showcased its high-end capabilities with a large 136-inch micro LED TV, which has lately turn out to be accessible for a staggering $100,000. So what’s on deck for this yr’s present? New management, for starters.

The corporate has two new hires, together with Chief Advertising and marketing Officer Sarah Larsen and Chief Business Officer James Fishler. In a press launch, Hisense mentioned Fishler’s expertise in dwelling leisure, home equipment and HVAC is necessary as the corporate “builds towards a milestone 2026 and its presence at CES.”

We’ll offer you a rundown of what to anticipate throughout Hisense’s presentation and how one can watch it stay.

watch Hisense’s presentation

Hisense can have a livestream accessible on Monday, January 5 at 1PM ET on its web site. We’ll embed the hyperlink right here as soon as it is accessible.

What to anticipate

With its new hires in place, Hisense is clearly aiming to additional polish its model. Between Fishler and Larsen, the brand new entrance workplace is bringing to bear their expertise from such high-powered opponents as LG, Samsung and Beats. And in a current interview with Tom’s Information, Larsen emphasised a continued give attention to the corporate’s quick turnaround time from idea to market as a key differentiator for Hisense.

As for precise bulletins, whilst you can anticipate Hisense to tout its energy in home equipment and HVAC methods (actually), Larsen’s aforementioned interview particularly calls out the rising RGB TV house as a spotlight. We anticipate this yr’s present will likely be all about explaining the shades of distinction between mini and micro LED show applied sciences, as each Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them price lower than six figures? Let’s hope Hisense has some excellent news to share on that entrance.