2025 was a very bizarre yr for the PC market. We began it with a new technology of Nvidia and AMD playing cards and tariff worries, and ended it with the beginning of a reminiscence disaster and, err, tariff worries. Preliminary experiences counsel that PC gross sales ended strongly, but in addition counsel that 2026 might be a lot worse
A report despatched to PC Gamer by the Inside Knowledge Company claims a 9.6% progress yr over yr within the fourth quarter of 2025, but it surely “expects that the PC market will probably be far completely different in 12 months given how shortly the reminiscence scenario is evolving.” IDC’s analysis vp, Jean Philippe Bouchard, stated: “Past the plain stress on costs of methods, already introduced by sure producers, we would additionally see PC reminiscence specs be lowered on common to protect reminiscence stock available. The yr forward is shaping as much as be extraordinarily unstable.”
|
Firm |
4Q25 Shipments (hundreds of thousands) |
4Q25 Market Share |
4Q24 Shipments (hundreds of thousands) |
4Q24 Market Share |
|---|---|---|---|---|
|
1. Lenovo |
19.3 |
25.3% |
16.9 |
24.2% |
|
2. HP Inc |
15.4 |
20.1% |
13.7 |
19.7% |
|
3. Dell Applied sciences |
11.7 |
15.3% |
9.9 |
14.2% |
|
4. Apple |
7.1 |
9.3% |
7.1 |
10.2% |
|
5. ASUS |
5.4 |
7.1% |
4.9 |
7.0% |
|
Others |
17.4 |
22.8% |
17.2 |
24.7% |
|
Complete |
76.4 |
100.0% |
69.7 |
100.0% |
Omdia has additionally given its end-of-year report, with comparable findings to the IDC (with a claimed 9.2% progress yr over yr). It additionally claims there’s worth for the massive gamers to push out smaller corporations by merely surviving the reminiscence disaster. Ben Yeh, principal analyst at Omdia, argues:
“In 2026, with machine alternative demand not but absolutely abated, supply-side pressures will probably be extra pronounced and provide won’t absolutely meet demand. Precise cargo efficiency will hinge on distributors’ reminiscence and storage procurement and negotiating leverage; past scale, their monitor information and credibility with suppliers will probably be a decisive consider figuring out their success in navigating this era of complexity.”
Nonetheless, if reminiscence shortages proceed nicely into the yr, and the one ones capable of survive it are massive corporations with deep pockets and good offers, it is exhausting to really feel too optimistic in regards to the prospects of the PC market general.

Finest gaming rigs 2026
