Warhammer firm Video games Workshop says that it doesn’t enable generative AI in its merchandise, and though a few of its senior managers have investigated the expertise, “none are that enthusiastic about it but.”
The feedback got here from Video games Workshop CEO Kevin Rountree within the firm’s half-yearly monetary report for the again finish of 2025, through which it declared income of £332.1m ($445.9m USD), up from £299.5m ($402.1m USD) in 2024.
Rountree goes on to clarify GW’s “very cautious” inside coverage on AI, which is that “we don’t enable AI generated content material or AI for use in our design processes or its unauthorised use exterior of GW together with in any of our competitions.” These’ll be the Golden Demon portray competitions, which banned AI in 2024 after one of many earlier yr’s winners was discovered to have used AI-generated artwork created by Midjourney in a printed backdrop behind the miniature.
Whereas Rountree does say the corporate is “permitting these few senior managers to proceed to be inquisitive in regards to the expertise”, this nonetheless comes off as an explicitly anti-AI stance. Rountree goes on to say that GW spent the six months in query “hiring extra creatives in a number of disciplines from concepting and artwork to writing and sculpting” somewhat than, say, laying them off and changing them with chatbots that hallucinate.
There’s additionally an amusingly private tone of grievance to the criticism that “AI or machine studying engines appear to be routinely included on our telephones or laptops whether or not we prefer it or not.” It is good to know that even the CEO of a multimillion-dollar firm is irritated by the insertion of AI into each single app or service, whether or not it is related or not.
Within the Warhammer 40,000 setting AI is forbidden—it stands for “Abominable Intelligence” within the Imperium and is taken into account tech-heresy by the tech-priests of the Adeptus Mechanicus. It is amusing to see the corporate behind Warhammer 40,000 take the same stance, though presumably they do not agree with tech-priests in regards to the worth of turning worker’s skulls into flying drones with cameras in them.
