Samsung’s refreshed Cell Gaming Hub is attempting to make it simpler to find new video games

Throughout CES 2026, Samsung unveiled loads of new TVs, displays and different {hardware}. Nonetheless, the corporate can also be trying to develop additional into video video games and has introduced a big refresh to its Gaming Hub on smartphones.

Engadget spoke with Samsung’s Jong Woo, VP of Sport Companies, who defined that the replace will provide extra personalised, sooner methods to play and place higher emphasis on up-and-coming titles. Now obtainable on Galaxy gadgets, with additional updates deliberate, the brand new hub needs to be a extra lively house for the newest cell video games.

“We imagine that avid gamers wish to discover new content material that’s personalised to them,” mentioned the VP of Samsung Video games Companies. He continued: “We wish to carry content material to customers and make it instantly obtainable for them to play. We’ve instantaneous performs the place, by means of our cloud streaming know-how, we will take Android-native video games and put them within the cloud, in order that when customers wish to strive them, they do not must undergo the friction of downloading them first.”

In keeping with Samsung, the cell Gaming Hub attracts over 160 million customers throughout smartphones and different gadgets. Nonetheless, the VP of Sport Companies at Samsung believes that, regardless of the huge library of video games throughout many genres obtainable to cell customers, “cell sport discovery is damaged.”

Initially, the cell Gaming Hub was a supplemental app for all bought video games, permitting customers to trace their assortment. With this replace, all video games bought from each Google Play and the Galaxy Retailer are saved within the Gaming Hub. It is designed to be a single place for gamers to view their owned video games, discover suggestions, entry cloud streaming for choose video games and even watch highlights from content material creators.

In keeping with Woo, the bigger purpose of the brand new Samsung cell Gaming Hub is to personalize and information the cell gaming expertise for gamers, which has remained nebulous in contrast with gaming discovery experiences on PC and consoles.

“We’re getting plenty of suggestions from the customers, plenty of it from focus testing and beta testing, and what we’re discovering is that we imagine we’re fixing ache factors for cell avid gamers,” mentioned Woo about rebuilding the Gaming Hub. “We’re getting an concept of gamer preferences on the particular person, personalised degree. Based mostly on all of that, we’re in a position to present several types of suggestions.”

One more reason for the brand new adjustments to the Samsung Gaming Hub was to assist foster a neighborhood for cell avid gamers, together with gamers and builders. Along with sharing YouTube movies and content material from gaming creators and streamers, the corporate plans so as to add extra social parts to the Gaming Hub to make cell gaming really feel extra lively and fewer isolating.

“Cell is a really private expertise, proper? It is your private system, and oftentimes if you play video games on cell, it seems like a solitary expertise,” mentioned Woo. Presently, the revamped Cell Gaming Hub is just obtainable for Galaxy smartphones and tablets. Customers on non-Galaxy gadgets will nonetheless use the earlier model of the Gaming Hub, for now.

In contrast with PC and console on-line hubs like Steam and PlayStation Community, it is clear that cell platforms are nonetheless determining how one can create an equally compelling house for engagement. Even with the huge consumer base, cell sport hubs are usually a go-between for customers to get to the merchandise. There’s extra work to do, however the brand new Gaming Hub could possibly be step one in the correct path.