TikTok's newest spinoff app feels quite a bit like Quibi, however with shorter and cornier content material

In one other try to scale back our consideration spans to mush, TikTok has launched the PineDrama app, which presents serialized drama collection which might be roughly a minute per episode. As first noticed by Enterprise Insider, the app is designed precisely like TikTok, however as an alternative of stylish dance movies, you’ll be able to scroll by and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV exhibits shot in vertical video and accessible in minute-long episodes. Do not anticipate any nominations for Greatest Authentic Screenplay with collection like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes supply cleaning soap opera vibes with cliffhangers that hold customers scrolling to the following episode. The app is designed to maintain folks on it with a Uncover tab, a spot to avoid wasting favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to observe and have no advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final yr, TikTok additionally launched a method to watch micro dramas inside its personal app, with a bit referred to as Minis. It isn’t the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that have been lower than 10 minutes lengthy. Nonetheless, perhaps even 10 minutes was too lengthy for the reason that startup finally referred to as it quits after eight months.