Hero shooter Highguard reportedly didn't even pay for the Sport Awards slot that's earned it a lot preemptive hate—the showrunners thought it deserved the highlight
Keep in mind when Apex Legends was shadow dropped? It is a dangerous transfer for such a high-profile recreation to skip all of the pre-release advertising hype totally, nevertheless it paid off, and it is clear why Respawn went that route—”photoreal PvP hero shooter” was an eyeroll-inducing prospect even again in 2019, so letting the sport communicate for itself short-circuited any pre-release angst.
We do not know if the technique might have been replicated, however wouldn’t it have been worse than the late Harmony’s legendary failure or the response to the not too long ago introduced Highguard, which was the ultimate huge reveal ultimately 12 months’s Sport Awards? Viewers anticipating one thing like 2023’s Monster Hunter Wilds reveal or the one-two Matrix Unreal Engine 5 tech demo and Matrix 4 trailer in 2021 have been taking out their frustrations on Highguard.
The reveal was drowned out by scorching takes calling out its “Harmony vibes” and it acquired a ghastly 2,400 dislikes on YouTube in comparison with round 500 likes when it first dropped. There’s been an assumption to among the criticism that Highguard needed this smoke, so to talk—an concept that if the Highguard studio hadn’t splurged on such an unique spot, it would not have earned all this ire.
The free spot, which theoretically ought to have been an enormous advertising enhance, has now handed it an uphill battle to win individuals over. Moderately than being simply one other hero shooter—a potent sufficient detrimental to kill Harmony in mere weeks—it is now that hero shooter.