In the summertime of 2024, on the annual Computex occasion, we had been handled to all types of latest PC {hardware}, from outlandish coolers, funky new reminiscence sticks, and ear-splitting robots. We additionally bought the prospect to take a seat down with Micron and chat about all issues DRAM and SSD, and although it barely registered on the time, we had been informed in no unsure phrases {that a} reminiscence pricing disaster was on its means.
It wasn’t couched in hedge-betting, weasel phrases, or some other roundabout means of masking the reality. Micron’s vice chairman, Dinesh Bahal, set the desk as clear because it may have probably been when discussing the AI business’s rampant consumption of reminiscence.
“This factor referred to as excessive bandwidth reminiscence. Okay? The rationale I am bringing that up is all three of us, the large three—Hynix, us, Samsung—all three of us are spending a number of power and energy in the direction of constructing HBM merchandise in the direction of getting these out into the market,” he started.
With out reminiscence, it ain’t gonna occur. Proper? So I believe there’s this actual huge change and, , I will use the phrase, reminiscence’s change into attractive once more.
Dinesh Bahal, Micron VP
“A bunch of customers are in a sticker shock form of setting of ‘Hey, RAM costs have all the time gone down. NAND costs have all the time gone down. I may purchase a terabyte for 50 bucks. That terabyte is now 80 bucks, what is going on on?'”
Okay, so $80 for a 1 TB SSD was very a lot a final 12 months form of factor, since you’re now over $100 for a low-cost gaming SSD. However the precise measurement of the value hike is sort of irrelevant, as a result of what issues right here is that Micron was warning us that issues had been about to move south to our faces. We reported on this instantly after which, like everybody else, we forgot about it.
At the same time as DRAM costs had been beginning to quickly rise, the doom-laden prophecy lay dormant in our recollections. There’s most likely some deep and complicated scientific cause for why this occurred, however I personally suppose it is right down to Micron’s barely-contained glee on the prospects of AI swallowing up all of the DRAM.
“I simply needed to say that we’re actually excited as a result of it makes , anyone who’s speaking AI, anyone who’s doing AI, reminiscence turns into on the core of it, versus sitting on the fringe of it. We had been form of an afterthought of ‘yeah, there’s reminiscence.’
“However now it is like, with out reminiscence, it ain’t gonna occur. Proper? So I believe there’s this actual huge change and, , I will use the phrase, reminiscence’s change into attractive once more.”
In comparison with graphics playing cards, RAM sticks have arguably by no means had the identical form of attract, nevertheless it’s all the time been necessary. From Micron’s perspective, although, it has been third-tier to GPUs and CPUs by way of outright demand. It is a completely different story now, in fact, and AI’s insatiable need for reminiscence is affecting the whole electronics market.
Reminiscence is not attractive; it is a important a part of something that does computational work, from a easy embedded system, telephones and watches, to advanced networks that monitor and management commerce, visitors, well being, and safety.
Naturally, Micron’s vice chairman was merely making a casual comment, and had he recognized simply how dangerous issues had been going to get, I ought to think about his feedback would have carried a extra severe tone. However even when they did, would we now have paid any consideration to such doom-laden warnings? Historical past means that we might not.

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