Apple started sending out invitations final week for its first “Apple Expertise” occasion of the yr on March 4, the place the Cupertino-based firm is extensively anticipated to unveil a spread of latest merchandise. Now, due to Bloomberg’s Mark Gurman, a dependable supply for Apple leaks, we now have a a lot clearer image of what this expertise might appear to be and what Apple would possibly announce.
In accordance with Gurman, the Apple Expertise in early March will probably be a “three-day blitz” of bulletins. In different phrases, Apple is not anticipated to drop all the things without delay. As a substitute, the corporate will possible begin unveiling new merchandise on March 2 (Monday), proceed with extra bulletins on March 3 (Tuesday), and wrap issues up on March 4 (Wednesday). That ultimate day is when the Apple Expertise occasion itself takes place in London, New York, and Shanghai, giving media an opportunity to go hands-on with all of the newly introduced gadgets.
So with that in thoughts, what precisely is Apple revealing subsequent week? Gurman stories that Apple might reveal “no less than 5 merchandise” throughout its three-day fiesta, starting from Macs and iPads to an iPhone.
Low-cost MacBook
Apple is taking a fair greater purpose at Home windows
The low-cost MacBook is predicted to be one of many stars of Apple’s wave of product reveals subsequent week, with Gurman saying it is “very possible” to be introduced.
If you have not been following the rumors, that is basically a brand new entry-level MacBook that Apple has reportedly been engaged on to compete extra straight with Home windows laptops within the sub-$1,000 market.
The low-cost MacBook is rumored to function a 12.9-inch show and run on a model of Apple’s A18 Professional chip as an alternative of an M-series chip, which might nearly definitely be a cost-saving transfer. It is also anticipated to launch in a number of enjoyable coloration choices, together with gentle inexperienced, blue, and yellow.
As for pricing, that is the place issues get particularly fascinating. There’s been loads of hypothesis, however one factor appears clear: it will considerably undercut the $999 MacBook Air. Rumored value factors like $699 or $799 would make lots of sense, retaining it comfortably beneath the extra premium MacBook Air whereas nonetheless barely above the iPad Air.
iPhone 17e
An enormous step up from the 16e
One other product Gurman stories Apple might reveal subsequent week is the iPhone 17e. Provided that the iPhone 16e debuted in mid-February 2025, its successor feels somewhat overdue. There’s been no scarcity of rumors about what the iPhone 17e might appear to be, however three potential upgrades stand out as particularly vital for Apple’s new mid-range iPhone.
First, in accordance with a report from The Info, Apple is predicted so as to add MagSafe assist to the iPhone 17e. That might be an enormous deal. The iPhone 16e lacked MagSafe completely, which made it really feel oddly disconnected from the remainder of Apple’s ecosystem. With MagSafe, the 17e would work seamlessly with Apple’s lineup of magnetic equipment, together with circumstances, wallets, and chargers.
The iPhone 17e’s show can also be rumored to undertake Dynamic Island, changing the notch discovered on the iPhone 16e and bringing it extra in keeping with the remainder of Apple’s present iPhone lineup. If this seems to be true, I would not be shocked if Apple borrows the panel from the iPhone 15, which was the primary base-level iPhone to function Dynamic Island.
Lastly, there’s the chipset. Gurman reported final summer time that the iPhone 17e might use the A19 chip, the identical chipset the iPhone 17 has. That might put the 2 gadgets on the same efficiency footing, although it is completely attainable Apple will use a barely lower-powered binned model of the A19 within the 17e to maintain prices in verify.
Talking of value, the iPhone 17e is rumored to maintain its $599 beginning value. I actually hope that is true. With upgrades like MagSafe and Dynamic Island probably on board, $599 would really feel much more justified than it did with final yr’s 16e.
MacBook Professional and MacBook Air refreshes
Extra M5 variations are rumored
Subsequent up are refreshes for the MacBook Air and MacBook Professional. In October, Apple launched the M5 MacBook Professional, however one of many massive issues lacking from that launch was the M5 Professional and M5 Max variations. Given it has been over 4 months for the reason that M5 MacBook Professional got here out, the M5 Professional and M5 Max appear lengthy overdue at this level. Gurman believes these will probably be revealed on the Apple occasion subsequent week, but when they do not, they will positively come someday this spring.
Moreover, the M5 MacBook Air might be revealed subsequent week. Apple final up to date the MacBook Air in March final yr with the M4 model, so it could make sense to unveil an M5 refresh actually quickly. The design of the MacBook Air will not change in any respect, so once more, that is only a easy refresh and nothing too thrilling.
iPad Air and iPad refreshes
Extra chipset modifications
There’s additionally an opportunity of seeing new iPads subsequent week, with Apple probably refreshing the iPad Air and the entry-level iPad.
Each refreshes are anticipated to be easy, with the iPad Air transferring to the M4 chipset and the entry-level iPad to the A18 chipset.
Apple refreshed the iPad Air with an M3 chip and the entry-level iPad with an A16 chip final March, so a easy iPad refresh once more this March would make sense.
If the entry-level iPad does get an A18 chipset improve, it could make it suitable with Apple Intelligence for the primary time, simply in time for the launch of the brand new Siri later this yr.
Different potential reveals and my ideas
A brand new Mac Studio Show might be coming
There are a few different merchandise that might be revealed at Apple’s occasion subsequent week, however the likelihood is a lot slimmer, in accordance with Gurman, who says they is perhaps “overkill” for this occasion.
These merchandise embody a refreshed Mac Studio desktop and new Mac Studio Shows. Gurman says the brand new Studio Shows are “able to ship,” and the Mac Studio can also be near being prepared, which is why they might be revealed subsequent week. Nonetheless, given what number of different merchandise Apple has to launch, there is a robust chance these might be delayed till later.
It is price noting that Gurman additionally stories that inventory of the iPhone 16e, M4 iPad Air, M4 MacBook Air, and the M4 Professional/M4 Max MacBook is operating low at Apple retail shops, which is often a telltale signal that they will quickly get replaced with newer variations.
General, I am fairly excited to see all the things Apple has in retailer subsequent week. Whereas a lot of its reveals might be easy refreshes, just like the iPad Air, MacBook Professional, and MacBook Air, I believe the low-cost MacBook and iPhone 17e will probably be sufficient to make the occasion way more fascinating. Specifically, I am excited to see precisely what the brand new low-cost MacBook will appear to be and the way a lot it’ll value, because it might upend the laptop computer market. I even have my fingers crossed that among the rumors in regards to the iPhone 17e transform true, as I believe MagSafe and Dynamic Island could be two enormous upgrades for the cellphone and make it much more interesting to these on a funds.
