Sony Is Skipping CES In 2027 As It Focuses Extra On Leisure

Sony’s press conferences have been a staple of the Shopper Electronics Present for many years, however there will not be one on the 2027 version. The corporate stated neither it nor its associates plan to point out off any merchandise at January’s occasion.

“We constantly and strategically consider our method to occasions and communications primarily based on the wants and priorities of our various enterprise,” Sony instructed Bloomberg in a press release, noting that it is putting larger emphasis on leisure (together with video games, anime, movies and music), its mental property and tech that helps creators. Nikkei was first to report the information of Sony’s exit from CES.

The corporate did not have its personal sales space at CES 2026, although a prototype of the Afeela, an electrical car it was making with Honda, was on the present ground. A few months later, Sony Honda Mobility scrapped the EV undertaking and the 2 corporations stated they’d overview the route of their three way partnership.

Sony has stepped again from different shopper tech classes, together with TVs, after handing the reins of the Bravia model over to TCL. It is nonetheless making gaming units, after all. The PlayStation division has been increasing into peripherals comparable to displays, headphones and audio system. If Sony does announce the PlayStation 6 subsequent yr, although, it will not be doing so at CES.