Amazon has began mechanically upgrading Prime members to Alexa Plus

Over the previous couple of weeks, customers on the r/alexa subreddit have reported getting mechanically upgraded to Alexa Plus as a perk for his or her Prime memberships. The replace doesn’t seem like opt-in, however there’s an choice to roll it again.

Screenshots of a message from Amazon despatched to customers state that, “After your system updates, you possibly can nonetheless revert to the unique Alexa by saying, ‘Alexa, exit Alexa+.’”

Some customers on Reddit have responded to Amazon’s replace with a wide range of causes for wanting to stay with the unique Alexa, together with disliking Alexa’s new voice and angle and experiencing longer wait occasions for Alexa Plus to reply to queries. Customers additionally report an inflow of advertisements for Alexa Plus, together with one person who mentioned that after they turned off the up to date Alexa, they received “flooded with advertisements” till they turned it again on.