Disney Plus is getting vertical video

Disney Plus will probably be getting a vertical video feed later this yr, Disney introduced as a part of its International Tech & Information Showcase for advertisers at CES.

Based mostly on an interview with Erin Teague, Disney’s EVP of product administration for Disney Leisure and ESPN, Deadline studies that vertical video within the app may embrace “unique short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or characteristic titles or a mixture.”

“Suppose all of the short-form Disney content material you’d need in a single unified app,” Teague mentioned onstage at Wednesday’s showcase. “Over time, we’ll evolve the expertise as we discover functions for quite a lot of codecs, classes, and content material sorts for a dynamic feed of simply what you’re occupied with — from Sports activities, Information, and Leisure — refreshed in actual time based mostly in your final go to.”

Replace, January seventh: Added quote from Disney’s Erin Teague.