How one can watch the Hisense CES 2026 presentation reside

Hisense is often greatest identified for its inexpensive electronics and residential home equipment, from TVs to fridges. However at CES 2025, the China-based firm confirmed off its premium aspect with a large 136-inch micro LED TV — now accessible for a jaw-dropping $100,000. So what’s in retailer for this yr’s present? New management, for starters.

The corporate has two new hires, together with Chief Advertising and marketing Officer Sarah Larsen and Chief Industrial Officer James Fishler. In a press launch, Hisense mentioned Fishler’s expertise in house leisure, home equipment and HVAC is vital as the corporate “builds towards a milestone 2026 and its presence at CES.”

We’ll provide you with a rundown of what to anticipate throughout Hisense’s presentation and how one can watch it reside.

How one can watch Hisense’s presentation

Hisense could have a livestream accessible on Monday, January 5 at 1PM ET on its web site. We’ll embed the hyperlink right here as soon as it is accessible.

What to anticipate

With its new hires in place, Hisense is clearly aiming to additional polish its model. Between Fishler and Larsen, the brand new entrance workplace is bringing to bear their expertise from such high-powered rivals as LG, Samsung and Beats. And in a latest interview with Tom’s Information, Larsen emphasised a continued deal with the corporate’s quick turnaround time from idea to market as a key differentiator for Hisense.

As for precise bulletins, whilst you can count on Hisense to tout its energy in home equipment and HVAC techniques (actually), Larsen’s aforementioned interview particularly calls out the rising RGB TV house as a spotlight. We count on this yr’s present will probably be all about explaining the shades of distinction between mini and micro LED show applied sciences, as each Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them value lower than six figures? Let’s hope Hisense has some excellent news to share on that entrance.