How you can watch the Hisense CES 2026 press convention dwell

Hisense is often greatest identified for its reasonably priced electronics and residential home equipment, from TVs to fridges. However at CES 2025, the China-based firm confirmed off its premium facet with a large 136-inch micro LED TV — now obtainable for a jaw-dropping $100,000. So what’s in retailer for this yr’s present? New management, for starters.

The corporate has two new hires, together with Chief Advertising and marketing Officer Sarah Larsen and Chief Industrial Officer James Fishler. In a press launch, Hisense stated Fishler’s expertise in house leisure, home equipment and HVAC is essential as the corporate “builds towards a milestone 2026 and its presence at CES.”

We’ll offer you a rundown of what to anticipate throughout Hisense’s presentation and how one can watch it dwell.

How you can watch Hisense’s presentation

Hisense can have a livestream obtainable on Monday, January 5 at 1PM ET on its web site. We’ll embed the hyperlink right here as soon as it is obtainable.

What to anticipate

With its new hires in place, Hisense is clearly aiming to additional polish its model. Between Fishler and Larsen, the brand new entrance workplace is bringing to bear their expertise from such high-powered opponents as LG, Samsung and Beats. And in a latest interview with Tom’s Information, Larsen emphasised a continued give attention to the corporate’s quick turnaround time from idea to market as a key differentiator for Hisense.

As for precise bulletins, count on Hisense to separate the distinction between giant home equipment and shopper electronics. In an early press launch, the corporate is touting (what else) the improved AI smarts of its ConnectLife platform, stretching throughout every part from HVAC techniques to kitchen gear to washer/dryers (“… with the improved AI Laundry Agent, cloth sorts and soil ranges are routinely recognized…”).

In the meantime, Larsen’s aforementioned interview particularly calls out the rising RGB TV area as a spotlight. We count on this yr’s present can be all about explaining the shades of distinction between mini and micro LED show applied sciences, as each Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them value lower than six figures? Let’s hope Hisense has some excellent news to share on that entrance.

Replace, January 4 2026, 2:17PM ET: This story has been up to date to incorporate data on the Hisense ConnectLife AI platform.