Over the final ten or so years, L’Oréal has introduced a style of magnificence tech to the lots at CES 2026. This time, it has three gadgets to indicate off: the “Mild Straight + Multi-styler” in addition to the helpfully named LED Face Masks and LED Eye Masks.
Don’t let the unassuming names mislead you. These three merchandise truly harbor some distinctive traits. The Mild Straight (and multi-styler, which I’m going to simply name the Mild Straight from right here on), for example, makes use of infrared mild to assist generate the warmth required to type your hair. In the meantime, the LED Face Masks is totally different from these made by firms like Dr. Dennis Gross, Omnilux, Therabody and Shark. As a substitute of pretty onerous shells that sit rigidly in your face, L’Oréal’s model seems to be pliable and skinny.
I haven’t seen this in particular person but, although I do intend to take action as quickly as potential, however the footage of the LED Eye Masks look, and I imply this in one of the simplest ways, ridonkulous. Not solely do they seem supple, however additionally they appear to be clear, with bulbs and wires you’ll be able to see inside. In a number of the photos that the corporate supplied, the masks are utterly awash in crimson because the lights are on. In others, solely components of it are crimson. One in all them even reveals the masks sitting in somewhat carrying case they usually nearly appear like wi-fi earbuds. I haven’t seen any pictures of the LED Face Masks however I can think about they’d be pretty much like these.

The L’Oréal LED Eye Masks in a carrying case (L'Oréal)
In keeping with the press launch, this “ultra-thin, versatile silicone masks” is presently “in prototype kind” and was developed in collaboration with LED options firm iSmart. The corporate stated this masks “delivers mild on to the face” in 10-minute mechanically timed classes. That’s not too totally different from present crimson mild masks, however L’Oréal stated it believes “the important thing to the masks’s effectiveness is its superior, clear help, which integrates a skin-safe microcircuit to exactly management the emission of two chosen wavelengths of sunshine—crimson mild (630 nm) and near-infrared mild (830 nm).”
For the reason that masks is just launching in 2027, there aren’t particulars but on pricing and availability, although the corporate’s world vp of tech and open innovation Guive Balooch instructed Engadget that it will be a premium product that will sit someplace beneath the best priced choices presently on the market.
One in all my issues with full-face LED masks is that my pores and skin at all times feels too parched below them, as a result of it’s important to use them on clear, dry pores and skin for 10 minutes at a time. Balooch instructed me that L’Oréal would have a serum developed for use with its masks that will assist with that, whereas additionally enhancing the effectiveness of the sunshine therapy.
That definitely is intriguing, and Balooch indicated that creating formulations which might be designed to work with gadgets just like the LED masks is a future course for the corporate.

A pair of fingers utilizing the L’Oréal Mild Straight and multi-styler on an individual’s hair. (L'Oréal)
I’m additionally within the Mild Straight, which like the corporate’s AirLight Professional makes use of infrared mild to assist dry or type hair. In keeping with the corporate’s press launch, hair straighteners with “unusual heating locations can attain temperatures of 400°F and better—above the brink at which keratin denatures, resulting in weakened cuticles, breakage and diminished shine.” For context, I used to show my flatiron all the best way as much as 425 levels Fahrenheit to tame my tresses (although nowadays I discover a extra affordable 330 levels is nice sufficient).
L’Oréal says the Mild Straight and its “patented infrared mild expertise” can “assist present distinctive styling outcomes at decrease temperatures, to higher defend the well being of the hair.” The gadget’s glass plates by no means exceed 320 levels, and the corporate says its testing discovered that the Mild Straight is thrice sooner and leaves hair twice as clean as “main premium hair stylers.” I’m unsure how you’ll quantify smoothness, however I’m hopeful the outcomes do pan out in the true world.
The Mild Straight makes use of near-infrared mild that L’Oréal says “penetrates deeply into hair fibers” to “reshape inner hydrogen bonds.” It additionally has sensors onboard with “built-in proprietary algorithms and machine studying” to adapt to your gestures “to maximise particular person expertise.” I’m unsure what which means, however I hope to search out out extra this week at CES. Given the Mild Straight doesn’t launch until 2027, it’s not stunning that pricing and different particulars aren’t but accessible. However for now, I’m eager to see firms proceed to analyze novel, hopefully more healthy methods for us to feel and appear stunning.
