Netflix earned $1.5 billion from adverts in 2025

Netflix’s promoting enterprise greater than doubled its promoting income to $1.5 billion from 2024 to 2025 — and it’s on monitor to continue to grow. “We anticipate that [advertising] enterprise to roughly double once more in ‘26 to about $3 billion,” Netflix co-CEO Greg Peters stated throughout an earnings name on Tuesday, hours forward of its reside viewer voting-enabled Star Search occasion. “We’re making good progress, and the chance forward of us is huge.”

The soar comes as Netflix’s ad-supported streaming subscription continues to develop, with the corporate’s $7.99 per 30 days plan reaching greater than 94 million folks every month as of Might 2025. Netflix goals to launch extra AI-powered instruments for advertisers this 12 months, constructing on the format that permits corporations to mix their adverts with scenes from the streaming service’s exhibits and flicks. Peters provides that the corporate plans to roll out “interactive video adverts” within the second quarter of this 12 months, too.