Steam updates AI disclosure type to specify that it's targeted on AI-generated content material that's 'consumed by gamers,' not effectivity instruments used behind the scenes

Epic Video games boss Tim Sweeney just lately stated digital storefronts like Steam ought to cease utilizing AI disclosure labels as a result of “AI will likely be concerned in almost all future manufacturing” anyway. PC Gamer’s Tyler Wilde disagreed (as do I), however he additionally famous that such disclosures may be difficult for builders: “Does it rely should you used Photoshop’s generative fill software whereas making idea artwork that was by no means supposed for the general public eye? Or should you used Claude to generate just a few code snippets? Or if somebody in advertising used ChatGPT to make a spreadsheet?”

Plainly Valve has additionally been considering these questions and has made a tweak to its AI disclosure type for builders.

The AI disclosure type in any other case seems in keeping with the coverage Valve detailed again in 2024, when it first launched its guidelines round generative AI. The shape breaks AI utilization down into two classes: Pre-generated, which is any in-game content material “created with the assistance of AI instruments,” and live-generated, masking something created by way of AI techniques whereas the sport in query is operating. Pre-generated content material is topic to the identical guidelines as non-AI content material, whereas builders of video games making use of live-generated content material should additionally lay out “what sort of guardrails you are placing in your AI to make sure it is not producing unlawful content material.”

Apparently, Steam simply rewrote – however did NOT take away – its ‘does your recreation have AI in it?’ dev disclosure type.
Valve’s making it clearer the ‘AI powered instruments’ (like code helpers) do not want citing – “Effectivity positive factors by the usage of [AI powered dev tools] is just not the main focus of this part.”

— @gamediscoverco.bsky.social (@gamediscoverco.bsky.social.bsky.social) 2026-01-16T22:51:03.860Z

You won’t have seen it, however Valve added a button to the Steam overlay that permits customers to report unlawful content material generated by video games with live-generation AI. Given what we have seen tumble out of generative AI techniques just lately, that is in all probability a good suggestion.

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