The $200 Coca-Cola G-SHOCK Simply Dropped within the US and It is Promoting Out Quick

We have now been refreshing the G-SHOCK clusters all spring, and that is the one we now have been ready for. The Coca-Cola A hundred and fortieth-anniversary G-SHOCK landed at Zumiez in america on June 11, 2026, and inventory has been shifting quick ever since. The MSRP is $200, the dial carries a Coca-Cola wordmark over a Coke-brown base, and the translucent inexperienced bio-based resin case and strap are the visible hook that made it unimaginable to overlook on the way in which in. As of this writing,

Casio’s personal U.S. G-SHOCK retailer nonetheless lists the watch as “Coming Quickly 06/2026,” with Zumiez dealing with the primary U.S. wave. If you happen to skipped the Might 2026 Japan lottery, that is your likelihood to seize one at retail. That’s, if yow will discover one.

Worth: $200
The place to Purchase: Casio

The watch behind the collab

The Coca-Cola G-SHOCK is the GA-2100CC-3A, and the mannequin sits inside Casio’s 2100-series line, the identical octagonal CasiOak form that has anchored G-SHOCK’s slimmer profile since 2019. Casio constructed the watch to honor the A hundred and fortieth anniversary of Coca-Cola, and the model describes the design as drawing from the beverage’s immediately recognizable contour bottle.

The case is the usual 48.5 by 45.4 millimeter 2100 footprint, the case and strap are translucent inexperienced bio-based resin, the band keeper carries a fluted-bottle cutaway, and the 9 o’clock date indicator hand is formed like a contour bottle. The dial pairs a Coca-Cola wordmark with a darkish Coke-brown base and pink bottlecap accents on the suggestions of the hour markers.

The Japan launch of the GA-2100CC-3AJR ran as a web-based lottery on Casio Japan in Might 2026 at ¥27,500, and demand cleared the lottery rapidly. The secondary market has since pushed the JR model onto Chrono24 within the $285 to $320 vary. The U.S. launch earlier is the primary likelihood most American consumers have needed to order one at MSRP, however the first wave is operating via Zumiez, not Casio.com. Casio’s U.S. G-SHOCK retailer web page nonetheless reads “Coming Quickly 06/2026” as of this writing, and the in-store restock story is unclear.

What the $200 will get you on the spec sheet

Beneath the bottle-cap case again engraving, the GA-2100CC is an actual G-SHOCK, not a vogue piece. The motion is the usual Casio analog-digital quartz module with world time throughout 31 time zones, a stopwatch, a countdown timer, a full auto-calendar, and an roughly three-year battery. Water resistance is 20 bar (200 meters), the case is 11.8 millimeters thick, and the burden is 51 grams.

The bezel and band are bio-based resin, the development makes use of Casio’s Carbon Core Guard, and a double LED lights the dial. The watch is shock resistant and rated for on a regular basis abuse in the way in which each trendy 2100-series piece is.

For context, the common GA-2100 sits within the $90 to $110 vary at most U.S. retailers, which suggests the Coca-Cola model is a roughly $90 to $110 premium over the bottom mannequin. That premium buys you the bio-based inexperienced resin, the Coke-brown dial with pink bottlecap hour markers, the bottle-cap-engraved case again, the fluted-bottle cutaway on the band keeper, the contour-bottle date hand, and the particular anniversary packaging, which is rendered in Coca-Cola pink and styled to seem like a classic merchandising machine.

Why this one goes to be arduous to search out

Casio has not revealed a manufacturing quantity for the GA-2100CC, and the model is asking this a restricted version relatively than a numbered version. Meaning the run is finite however not tiny, and restocks are usually not assured. The U.Okay. allocation offered out inside minutes again in Might, per Esquire UK, and others report the identical sample in Japan via the Casio lottery. Within the U.S., Zumiez has been the primary broadly accessible channel since June 11, with r/gshock posts reporting fast-moving inventory throughout listed shops. The grey market on Chrono24 is already pricing the watch nicely above MSRP.

If you need one, your life like paths are: catch a Zumiez restock, look ahead to Casio’s U.S. G-SHOCK retailer to flip from “Coming Quickly” to dwell, or settle for the gray-market premium. We aren’t going to advocate the gray-market path as a result of the watch is model new, and costs will swing arduous over the following 30 days.

How the Coca-Cola design reveals up on the watch

The visible id is doing many of the work right here. The translucent inexperienced bio-based resin on the bezel and the band reads because the contour bottle inexperienced the second you see it on a wrist, and the dial pairs a darkish Coke-brown base with pink bottlecap accents on the hour markers to land the beverage reference.

The case again carries a bottle-cap engraving that you just solely see once you take the watch off, which is the precise name, as a result of a special-edition watch that’s too on-the-nose stops being wearable in three days. The anniversary packaging is a Coca-Cola pink field styled to seem like a classic merchandising machine, and we aren’t going to lie, it is without doubt one of the higher special-edition bins we now have seen in 2026.

The dial carries a Coca-Cola wordmark over an uneven bubble sample, with a bottle-shaped day indicator hand at 9 o’clock and a fluted-bottle cutaway within the band keeper. The Coke branding is there, however it’s layered into the watch’s current geometry relatively than slapped throughout the face. The watch reads as a G-SHOCK first, with a Coca-Cola second as you look nearer. That may be a sharp name from the design workforce, and it’s the distinction between a collectible and a dressing up piece.

What occurred in Japan first

The Japan launch of the GA-2100CC-3AJR ran as a web-based lottery on Casio Japan in Might 2026 at ¥27,500, and demand cleared the allocation rapidly. Casio U.Okay. listed the GA-2100CC-3A at £160 and noticed its allocation promote out in minutes, per Esquire UK. Casio India launched the GA-2100CC at ₹14,995 on Might 27, per the Instances of India, and the secondary market in Japan and India is now operating nicely above retail. The U.S. launch is the most recent regional launch, and Zumiez is the channel most American consumers will even have entry to, not less than within the first wave.

Casio has not introduced whether or not there shall be further regional restocks or whether or not the U.S. allocation will see a second wave. The model’s U.S. G-SHOCK retailer web page nonetheless reveals the watch within the Restricted Assortment, which is the a part of the lineup that doesn’t get restocked on a daily cycle. If you need one, deal with the following 30 days because the life like window.

The resale market is already pricing this above MSRP

The resale market is the early inform on whether or not a particular version has legs. As of the morning of June 13, 2026, the Japan-market GA-2100CC-3AJR is exhibiting up on Chrono24 within the $285 to $320 vary, nicely above the $200 U.S. MSRP and the ¥27,500 Japan worth. That may be a significant premium for a watch that has been on sale within the U.S. for lower than 48 hours, and it’s a sign that the allocation is thinner than the model’s “restricted version” framing suggests.

We won’t let you know to pay that premium. The watch is enjoyable, it’s wearable, and the packaging is great, however $285 to $320 for a quartz G-SHOCK is a stretch. Anticipate a second wave or a gray-market cooldown earlier than you overpay. The value curve on a Casio collab virtually at all times settles inside 90 days of launch.

Worth: $200
The place to Purchase: Casio

The underside line

The $200 Coca-Cola G-SHOCK is the most effective G-SHOCK collaboration we now have seen in 2026, and it’s the watch to seize if yow will discover one at retail. The design is restrained, the inexperienced resin is an actual visible second, and the case again engraving is the sort of element that makes the watch really feel particular with out attempting too arduous. Skip the grey market, look ahead to a restock, and in case you see one in your dimension at a U.S. G-SHOCK retailer, don’t sleep on it.

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(as of June 13, 2026 00:32 GMT -05:00 – Extra informationProduct costs and availability are correct as of the date/time indicated and are topic to alter. Any worth and availability data displayed on [relevant Amazon Site(s), as applicable] on the time of buy will apply to the acquisition of this product.)