Regardless of altering its identify and utilizing decidedly bird-free branding, X is making an attempt to carry on to its unique Twitter logos, TechCrunch studies. The xAI-owned social media platform has up to date its phrases of service to incorporate references to Twitter after beforehand solely mentioning X, and seemingly tried to counter a startup’s petition to cancel the corporate’s Twitter logos with a petition of its personal.
The startup X seems to be responding to is Operation Bluebird, an organization cofounded by former Twitter common counsel Stephen Coates that went public final week with plans to seize what stays of Twitter for its personal use. Step one in that course of was submitting a petition with the US Patents and Trademark Workplace to cancel X’s management of Twitter’s logos.
“The TWITTER and TWEET manufacturers have been eradicated from X Corp.’s merchandise, providers and advertising, successfully abandoning the storied model, with no intention to renew use of the mark,” Operation Bluebird defined within the petition. “Petitioner seeks to make use of and register the TWITTER and TWEET manufacturers for brand new services, together with a social media platform that will probably be situated on the web site twitter.new.”
In equity to Operation Bluebird, Elon Musk was very open about his plan to abandon the Twitter identify and chook emblem after he acquired the corporate in 2022. “And shortly we will bid adieu to the twitter model and, step by step, all of the birds,” Musk posted in July 2022, not lengthy earlier than Twitter was rebranded to X. Even after the platform rebranded, although, no less than one remnant of the unique Twitter model has caught round: Twitter.com nonetheless redirects to X.com.
The up to date phrases of service TechCrunch noticed now say that as of January 16, 2025, “nothing within the Phrases offers you a proper to make use of the X identify or Twitter identify or any of the X or Twitter logos, logos, domains, different distinctive model options, and different proprietary rights, and you could not achieve this with out our categorical written consent.” The corporate’s counterpetition additionally reiterates that the Twitter logos are X’s “unique property.”
Engadget has contacted Operation Bluebird for a response to X’s petition. We’ll replace this text if we hear again.
On the time of writing, Operation Bluebird has satisfied over 145,200 individuals to declare a deal with on the corporate’s new social platform. Perhaps X sees that early curiosity as a menace, however it’s simply as attainable Operation Bluebird’s public feedback had been sufficient to tip the corporate off so it may attempt to maintain on to logos it clearly believes nonetheless maintain some worth.
